Small Business SaaS Priorities Shifting from Efficiency to Mobility

As small-business owners emerge from COVID-related lockdowns, they continue to invest in SaaS tools to help them through the crisis. This has led to a dramatic shift in the reasons SMBs site for their technology purchases. And it has led to a shift in where they are directing their investments. Currently, about 88% of small […]

Rob Reed Joins SOCi to Focus on Enterprise Growth

SOCi, an Austin-based social media marketing platform for multi-location brands, has brought on Rob Reed, the founder and former CEO of MomentFeed, as a full-time Strategic Advisor – Enterprise Brands. Reed will focus on catalyzing the company’s enterprise growth strategy. SOCi already has more than 300 brands on its client list. These include Ace Hardware, […]

Microsoft and Mastercard Team Up for Inclusive Commerce R&D

This is the latest in Localogy’s Skate To Where the Puck is Going series. Running semi-weekly, it examines the moves and motivations of tech giants as leading indicators for where markets are moving. Check out the entire series here, and its origin here.  Two giants have teamed up to cultivate more innovative and inclusive commerce tech. Mastercard and Microsoft […]

The Pandemic and SaaS: What Goes Up Must Come Down

In the world of small business and SaaS, we see five clear phases of local and small business adoption and use of SaaS technology. In the table below we outline the phases and provide some context of what was happening and why. For the better part of phases 1 and 2, most small businesses were […]