Pro Perspectives: Social is Here to Stay


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Date: November 2021

Length: 11 Pages

Composition: Charts and analysis

Summary: On October 4th, Facebook experienced a global outage. It lasted for almost six hours due to a DNS-related issue, causing a financial impact that approached $100 million according to the Verge. Beyond the actual damage was the Schadenfreude media reaction that’s common for Facebook coverage.

But the question is how much this outage will impact Facebook’s long-term demand among advertisers. Broadening the question, will Facebook’s overall PR challenges of the past few years – due mostly to privacy reform – have a material impact on advertiser demand, particularly among SMBs?

This report dives in, including original SMB survey data and Localogy analyst perspectives.