Date: January 2022
Length: 20 Pages
Composition: Charts and analysis
Summary: After all these years, the base ingredient to local media, marketing, and commerce continues to be websites. There are exceptions, such as social media and listings-based presence (e.g., Yelp). But for the most part, websites have become table stakes in SMB marketing, carrying high perceived ROI.
By “perceived,” we mean that websites formalize online presence with something tangible to point to… and to list on the sides of their trucks, signage, and business cards. The above alternatives accomplish this, but there’s something about the “www” that galvanizes a sense of digital presence in SMBs’ minds.
This report dives in, including original SMB survey data and Localogy analyst perspectives.