Date: November 2021
Length: 25 Pages
Composition: Original data and analysis
Summary: In Europe, as around the world, home services and professional services are two small-business categories that at first glance seem to have little in common. One wears professional clothing, works at a desk, and displays advanced degree certificates on the walls of their offices. The other wears denim, works with tools and heavy equipment, often out in the elements. And they often value skill and experience over formal credentials. Yet these two seemingly different categories actually have a lot in common. This report explores their dynamics.