Attribution continues to be one of the most opportune — and still wholly unsolved — components of the advertising and analytics worlds, especially for offline activity. Gimbal pushed the ball forward this week with the acquisition of true[x].
Data Scout is Localogy’s series that curates and draws meaning from third-party data. Running semi-weekly, it adds an analytical layer to the industry data that we
Today, website builder platform Duda unveiled Duda University, a training and certification resource for agencies, freelancers, and other web professionals. The service offers Duda partners
This is the latest in Localogy’s Website Windup series. It examines the ongoing evolution and advancement of SMB-focused website builders, including acquisitions and feature expansion to enhance
Yesterday Facebook announced a new solution called Facebook Business Suites that provides a number of features designed to make it easier for SMBs to post
Yelp released its September Local Economic Impact Report today and the findings were pretty grim. The big headline from this report is Yelp’s estimate that
A new report on the pandemic’s impact on consumer shopping patterns supports the case we’ve been making, and one that will be underscored by next
Data Scout is Localogy’s series that curates and draws meaning from third-party data. Running semi-weekly, it adds an analytical layer to the industry data that we
Website builder Mono Solutions announced a deal today with eCommerce SaaS player Ecwid to offer its solutions to Mono’s more that 80 reseller partners. Mono’s
This is the latest in Localogy’s Website Windup series. It examines the ongoing evolution and advancement of SMB-focused website builders, including acquisitions and feature expansion to enhance
Earlier this week I wrote about Apple’s addition of a local business ratings tool to Apple Maps on its newest iOS, now in beta. I
A new report from eMarketer cites Commerce Department data shows that U.S. eCommerce spending grew by 44.5% year over year in Q2. Online sales jumped
We’ve seen some moves recently from Apple aimed at filling competitive gaps versus Google. Leading the list is local ratings on AppleMaps, which the company
I’ve written recently about “acceleration” and how COVID is pushing trends that were well underway several years forward. In a post last week, I alluded
This is the latest in Localogy’s Skate To Where the Puck is Going series. Running semi-weekly, it examines the moves and motivations of tech giants as leading
The COVID-driven acceleration of existing trends was the topic of a post I wrote earlier this week. It was also a central theme in the
This is the latest in Localogy’s Skate To Where the Puck is Going series. Running semi-weekly, it examines the moves and motivations of tech giants as leading
This is the latest in Localogy’s Website Windup series. It examines the ongoing evolution and advancement of SMB-focused website builders, including acquisitions and feature expansion
Data Scout is Localogy’s series that curates and draws meaning from third-party data. Running semi-weekly, it adds an analytical layer to the industry data that
Brands understand the benefits of localized marketing. After all, it seems pretty obvious that communicating with consumers at a localized level is more engaging than
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