Yesterday I joined Mono Solutions VP Matt Matergia on a Localogy webinar to address an important question for digital solutions providers. What is the ideal
Pokemon Go’s local advertising program lets businesses — SMB or otherwise — pay to designate their locations as gyms and Pokéstops. This can drive meaningful foot traffic, as Game Stop hopes in its latest campaign. What’s the lesson for SMBs?
Benchmark Bytes is a series that examines Localogy’s original data on SMB tech deployment. Based on its recent Small Business Trends report, each installment drills down on a data excerpt and draws out meaning for Localogy Insider readers.
While we often talk about software as a service (SaaS) in terms of its strength as a business model, the last word in the acronym
Churchill once said, “Don’t let a crisis go to waste.” It’s a phrase that’s been dusted off in 2020. And the Canadian POS player Lightspeed
Today’s successful digital agencies are becoming more focused, specialized, and more discerning about which services they offer. Is this push for focus and specialization consistent
A new report from social media agency SOCi contends that a “localized” digital presence is a key indicator of success (or survival) for restaurants during
Benchmark Bytes is a series that examines Localogy’s original data on SMB tech deployment. Based on its recent Small Business Trends report, each installment drills down on a data excerpt and draws out meaning for Localogy Insider readers.
As eCommerce continues to inflect, it’s not just about online shopping. It includes locally-fulfilled mobile ordering — everything from summoning an Uber to curbside pickup at Target, to mobile “order-ahead” ‘for QSR. We examine Chipotle’s latest play.
Given that it’s Thanksgiving week here in the U.S., we decided to revisit our eCommerce analysis but with a grocery spin. How has grocery fared in the past several months? And do shifting consumer patterns represent permanent new habits?
Foursquare is partnering with the Kochava Collective, the world’s largest independent mobile data marketplace. This will embolden Foursquare’s mission to enhance marketers’ first-party intelligence with real-world location data.
Squarespace now offers its website customers the ability to offer their audiences subscriptions to premium content. This can be everything from fitness classes to paid tiers of an online publication to any sort of “members area.”
Localogy’s fourth wave of its 2020 Modern Commerce Monitor™ spotlights the current impact and continued transformation driven by COVID. Highlights from the report reveal 55%
Last week we summarized a great conversation with Matthew Brennan. He’s an expert on China’s unique app ecosystem. And he’s written a book about TikTok
Our latest guest on the LocalAgency video series, Duda CEO Itai Sadan, believes in focus. His company has made a firm decision to focus on
In our flagship State of SMB report, we track and trend the needs of small businesses as they navigate changing customer expectations, new technology, spending ability, and scaling their workforce, among other key operational and promotional activities.
In recent weeks and months, we’ve conducted multiple interviews with leaders from digital and social media agencies on a variety of topics. What is common
Somewhere within the election chaos, a key piece of legislation passed for the online advertising industry. The California Privacy Rights Act (CRPA) passed, which will impact eCommerce and other online segments.
Facebook continues to add unifying features to its constellation of messaging apps. This will make it easier for businesses to manage and optimize their conversational-commerce campaigns — including down-market SMBs that Facebook continues to court.
It’s no secret that eCommerce has exploded in 2020. But the question is, how much? Another important question is what can we expect in the looming holiday season? And what does it all mean for SMBs. We dive into the data.
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