Yext announced today that its Answers product will now be more accessible by local businesses. The company will accomplish this by extending Answers to select companies in its Channel Partner Program. We examine.
Benchmark Bytes is a series that examines Localogy’s original data on SMB tech deployment. Based on its recent Small Business Trends report, each installment drills down on a data excerpt and draws out meaning for Localogy Insider readers.
Depending on where you live, you may have come across that restaurant, tavern, or coffee shop that seems to be challenging the rules around COVID-19
Over the last six years, The State of Local Marketing Report has tracked the steady increase in the prioritization and utilization of digital tactics among
Home services startup Jobber raised $60 million in new funding this week. What does this say about the market opportunity for digital transformation in home services? And how has this shifted in the current environment?
MailChimp has announced it will acquire messaging startup Chatitive for an undisclosed amount. The company helps businesses communicate with their customers via messaging and will correspondingly help MailChimp diversify its SMB offerings.
The latest signal for Snap’s social mapping ambitions came this week with the acquisition of location data platform StreetCred. Mostly an “acquihire,” the deal will bring four members StreetCred team to Snap, where they’ll work on strengthening its geo-data backbone.
Benchmark Bytes is a series that examines Localogy’s original data on SMB tech deployment. Based on its recent Small Business Trends report, each installment drills down on a data excerpt and draws out meaning for Localogy Insider readers.
It turns out that millennials aren’t as receptive to email marketing as other age groups. This could be concerning for the email marketing world, given that millennials continue to gain influence and purchasing power as they phase into adulthood.
If eCommerce continues to siphon off a large portion of retail spending in a post-Covid world, can physical stores can reposition themselves in that value chain? Can they become brand experience hubs? We examine
Benchmark Bytes is a series that examines Localogy’s original data on SMB tech deployment. Based on its recent Small Business Trends report, each installment drills down on a data excerpt and draws out meaning for Localogy Insider readers.
Benchmark Bytes is a series that examines Localogy’s original data on SMB tech deployment. Based on its recent Small Business Trends report, each installment drills down on a data excerpt and draws out meaning for Localogy Insider readers.
Tis the season for predictions. We’re skipping that formalized exercise in what’s become an off-year for the world (some might say dumpster fire). Instead, we’re
Benchmark Bytes is a series that examines Localogy’s original data on SMB tech deployment. Based on its recent Small Business Trends report, each installment drills down on a data excerpt and draws out meaning for Localogy Insider readers.
Black Friday, traditionally one of the busiest shopping days of the year, provides an opportunity to analyze consumer shopping behaviors and derive insights that can
Uptown Network launched a digital gift-giving format for restaurants. It lets them offer gift cards that feature AR-enabled opening experiences. The goal is to infuse the interactivity and personal touch that’s lost in lockdowns.
Every quarter, TapClicks produces a benchmark report that analyzes the ad data flowing through its platform to spot digital marketing trends across channels. These range
Benchmark Bytes is a series that examines Localogy’s original data on SMB tech deployment. Based on its recent Small Business Trends report, each installment drills down on a data excerpt and draws out meaning for Localogy Insider readers.
As we enter the home stretch of this unrelenting and remarkably resilient year known as 2020, marketers have had to employ a level of nimbleness
Last week, my colleague Neal Polachek shared and reflected on a set of 2021 customer experience related predictions from CX guru Shep Hyken. Today we’ll
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