What happens when the 50-plus crowd leaves the corporate world and either starts or acquires small businesses? Will their adoption of cloud technology to run
The Above the Cloud podcast is back this week with a new episode featuring Josh May, co-founder & CEO of POWr, a San Francisco based start-up that
Only halfway through 2018 and the local and location-based marketing space looks much different than it did six months ago. From various high-profile deals and acquisitions,
Facing challenges from big-brand competition like Amazon and other national chains, small businesses are recognizing the importance of being tech first. As small businesses begin
The New Market for SMB Services panel featured a great mix of perspectives from leaders in the solution market with a cohesive message. Consumers are
The day’s featured speaker, Zoho President Raj Sabhlok was introduced by Charles Laughlin, Project Lead for LSA’s TAI (Tech Adoption Index). From its roots in network management
Today, the Local Search Association (LSA) announced the winners of the fifth annual Ad-to-Action Awards at the LSA18 Conference in Chicago. The program highlights the
Small business websites are extremely important to the consumer path the purchase. Recent LSA data found that 71% of US consumers used a company website
Today we are excited to announce the finalists for the 2018 Ad-to-Action Awards. We had over 90 entries across 12 categories and the entrants represent
When executing a paid search marketing campaign at the local level, there are a lot of factors at play. The amount of data that is
“If you don’t have a Machine Learning and AI slide in your investor deck, you are not getting funded,” SurePath Capital’s Mark McLeod told the
Last week Kris Barton, Chief Product Officer for USA Today Networks and ReachLocal (a wholly owned subsidiary of Gannett), shared lessons learned at LSA’s 2017
At the 2017 SMB Cloud Summit, GoDaddy’s SVP of Productivity, Irana Wasti, had an insightful conversation with Local Search Association’s VP of Strategy and Insights, Greg
As a company selling to SMBs, if you’re not paying attention to your Net Promoter Score (NPS), then you’re missing on a critical lever to
Kicking off the LSA’s first SMB Cloud Summit, Jen Allen, who is the Go To Market Lead for the SMB Segment at Cisco, discussed the
2018 Predictions for the Local Ecosystem 60+ expert predictions from around the local marketing ecosystem With the rise in 2017 of voice search, virtual assistants,
This week we opened the fifth annual Ad-to-Action Awards for submissions. The competition seeks to showcase and celebrate the best local and location-based marketing products, solutions and
From news and commentary to stats and studies, we cover a variety of topics here on LSA Insider. Based on article views, shares and comments,
While much has been written about the power and promise of mobile location, the greatest challenge in the industry to date has been poor data
There’s a symbiotic relationship between online and offline. In the age of mobile, marketers have become clear on how digital media influence offline behaviors. On the flip side,
