Why Do Most SMBs DIY Their Own Digital Marketing?
Of the roughly 28 million small businesses (SMBs) in the US, how many are trying to DIY their own digital marketing? The answer is: most
Of the roughly 28 million small businesses (SMBs) in the US, how many are trying to DIY their own digital marketing? The answer is: most
Google is putting a lot of money into adding features for the GMB listings and making it so they almost take the place of the
The term “retail apocalypse” is probably overused, but it captures the challenges traditional retailers are facing in a more fragmented and complex market. One of
Paid search is probably the internet’s most successful advertising model. PPC traffic converts at 50% higher rates than organic traffic, and 52% of online shoppers
It was a busy year for the small business software industry. Some of the leading SMB brands raised piles of money, made game-changing acquisitions, and launched
The LSA Webinar Series is an on-going educational resource for the local marketing industry. Our webinars are free to attend and are held regularly to help
Each year, LSA releases a range of reports on new data and best practices in location-based media and marketing for small businesses and enterprises. These are a
The LSA blog aspires to be a great tool and resource for local marketers and strategists. Over the last year, we’ve covered a wide variety of
There’s an intensifying debate about the value and role of websites. Some marketers argue that websites (especially SMB sites) have become irrelevant because of Google
Each year, Moz surveys top local SEOs to determine the most important local search ranking factors. The survey reflects their experience and opinions about which
There’s no longer any debate about whether reviews influence consumer purchases across categories and industries. And while most local businesses understand the general proposition, to
The latest Tech Adoption Index podcast is a combination clinic and therapy session for anyone who has ever tried to build software products for small
On November 7, LSA hosted the second Tech Adoption Summit in San Francisco. It was an exclusive, c-level event focused on the future of SMB
We (LSA) are excited to announce the redesign, rebranding and overall update to our co-op advertising product and service: Co>Op Connect. With the improved look
2018 Market Landscape: Location Intelligence A view of the location intelligence space and its providers. Location intelligence is a versatile tool for audience insights, offline
2018 Market Landscape: Social Media Martech A view of the social media Martech space and its providers Reaching, engaging and influencing consumers on social is
2018 Digital Consumer Report How location & business category impact digital media usage for local discovery Which media channels are most trusted? Which are used
Even with recent data and political controversies, Facebook remains an incredibly useful tool for brands to communicate with their target audiences. And, despite recent algorithm
With four months left in the year, our event schedule is still going strong. We had great shows in Chicago (LSA18 and MarketingBitz Bootcamp) and
Gusto is one of the most celebrated business operating in the small business cloud software space, having raised more than $300 million to date and