Erica Helmer
Churn Busting: Best Practices for Small Business Advertiser Retention
Churn Busting: Best Practices for Small Business Advertiser Retention Success stories, effective tactics & methods for higher SMB retention Small business (SMB) advertiser non-retention or
Local Data Hub: The Future of SMB Websites
Local Data Hub: The Future of SMB Websites SMB websites drive consumer behavior, support search, inform strategies & more Websites are the original digital marketing
The Full Stack, Tech First Future
The Full Stack, Tech First Future SMB Martech need new go-to-market strategies as tech adoption increases Not all SMBs are embracing the cloud and it
The Engagment Challenge
The Engagement Challenge The small business software industry has a serious problem Despite tremendous growth in adoption and considerable strides in its capabilities to improve
TAI: What’s the Story Behind QuickBooks Live Bookkeeping Services?
Intuit has been gauging interest among small businesses for an on-demand bookkeeping service called Live Bookkeeping and is expected to launch the service in the near
New Tech Adoption Index Podcast: “Happiness and Efficiency in the Workplace,” featuring 7Shifts
Jordan Boesch got the idea to build a great software product from watching his dad struggle with a combination of excel spreadsheets and sticky notes
New Tech Adoption Index Podcast: “Think Like an App,” Featuring Neal Polachek
A while back LocaliQ asked my colleague Neal Polachek to develop a talk for small businesses that would fit into its Growth Lab initiative. Something to help
New Tech Adoption Index Podcast: “Glengarry Glen George,” Featuring George Leith
No matter where George Leith is in the world, he rises at 4 a.m. to hit the gym. And it’s often well into the wee
Bill Dinan announced as LSA’s New President
Today, the LSA announced the appointment of a new President, Bill Dinan. Dinan succeeds Neg Norton who retired in December after 15 years as association
Tech Adoption Summit: Conference Video — Building a Challenger Brand
One of the most popular sessions at last year’s Tech Adoption Summit event in San Francisco featured Tolithia Kornweibel, head of marketing at Gusto, giving a talk about
Tech Adoption Summit: Conference Video — The Case for Product-Driven Marketing
We’re in the process of digging into the video vault from last year’s Tech Adoption Summit, held November 7 at a tiny, quirky venue in
Report: Inaccurate Local Listings = Lost Sales
Though the consumer journey is more variable and complex than ever, it’s clear that shoppers conduct online research before almost every offline purchase. The data
2019 Prediction: Location Services & Conversational Commerce
It’s Not Just Voice, it’s conversational commerce. Everyone is talking about voice. But voice’s popularity taps into a larger trend in marketing – the shift
2019 Predictions: Voice Will Become #1 Tool for Consumer Search
Voice assistants like Siri and Alexa are becoming the preferred search tool for consumers. In response to that, businesses will need to start adopting strategies
2019 Prediction: Google Breaks Down Barrier to Entry for Local Advertisers
I think we’re going to see more of Google helping small and local businesses with their online advertising challenges. Small businesses often lack resources and