Author Archive

Carrie Hill

Carrie is a local SEO analyst and community manager with Sterling Sky. She has a passion for figuring out what works for each and every client and picking apart the problems that arise in our “it depends” relationship with Google.

The Shifting Sands of the Local SERP: Lead Source Diversification

Have you looked at your business’s Google Search Engine Results Page (SERP) lately? Do you regularly compare past and present SERP screenshots so you can

Carrie Hill February 9, 2026

Content Catalyst: How Client Stories Can Skyrocket Your Visibility - Sterling Sky

The Content Catalyst: How Client Stories Can Skyrocket Your Visibility

Let’s face it: whether you’re a dentist, a lawyer, or an HVAC professional, your biggest content challenge when facing the Google giant is proving you’re

Carrie Hill November 3, 2025

From Skeptic to Soaring: The Data-Backed Argument for “Near Me” Optimization

While it is very normal to encounter a plethora of opinions on optimization for a page to increase ranking and, therefore, revenue for clients in

Carrie Hill August 11, 2025