Why “Static” Reputation May Be Killing Your Local Rankings
Local reputation is no longer a static score, it’s a live signal. In 2026, visibility in the Local Pack is driven by how consistently you
Carrie Hill
May 4, 2026
Carrie Hill
Carrie is a local SEO analyst and community manager with Sterling Sky. She has a passion for figuring out what works for each and every client and picking apart the problems that arise in our “it depends” relationship with Google.
The Shifting Sands of the Local SERP: Lead Source Diversification
Have you looked at your business’s Google Search Engine Results Page (SERP) lately? Do you regularly compare past and present SERP screenshots so you can
Carrie Hill
February 9, 2026
The Content Catalyst: How Client Stories Can Skyrocket Your Visibility
Let’s face it: whether you’re a dentist, a lawyer, or an HVAC professional, your biggest content challenge when facing the Google giant is proving you’re
Carrie Hill
November 3, 2025
From Skeptic to Soaring: The Data-Backed Argument for “Near Me” Optimization
While it is very normal to encounter a plethora of opinions on optimization for a page to increase ranking and, therefore, revenue for clients in
Carrie Hill
August 11, 2025