Just one week after its playbook on optimizing field support for multi-location businesses, Tiger Pistol is back with a series of playbooks on local business verticals. The ambitious five pack covers benchmarking and best practices for restaurants, home services, education, beauty, and fitness.
Like its past playbooks (more on those in a bit), the latest release offers concrete localized marketing techniques, such as social media strategies that blend national brand standards and localized customization. This traces back to Tiger Pistol’s expertise and focus on multi-location marketing.
For example, national brands that operate in several locales – sometimes through franchisees – sometimes fail to capture the right local flavor and personality in their social marketing. But when done right, this can have a real impact on developing local brand loyalty, foot traffic, and tangible revenue lift.
“These reports reinforce what we’ve seen across industries: local relevance drives better results,” Tiger Pistol VP of Business Development Sarah Cucchiara told us. “Brands that equip their locations with scalable, brand-approved local campaigns gain a competitive edge while reducing wasted ad spend.”
Tiger Pistol’s Latest Playbook Tackles Franchise Field Support
Localized and Liked
This latest installment of the Tiger Pistol ongoing playbook series focuses on benchmarks and performance data. As such, it offers a “show rather than tell” approach to demonstrate how franchises and multi-location businesses are performing today. And it focuses on Facebook Business Pages.
“Our latest benchmark reports show the undeniable impact of localized social advertising,” said Cucchiara. “Brands that activate campaigns through local Facebook Business Pages consistently outperform national campaigns, achieving lower costs and higher engagement.”
Going deeper into the reports’ contents, readers can expect insights on…
- How franchise and multi-location brands outperform Facebook’s national benchmarks with local social ads.
- Why localized campaigns drive stronger engagement and reduce wasted ad spend.
- Key performance trends across industries, including cost savings, conversion rates, and audience reach.
“With these insights, franchise and multi-location businesses can confidently implement scalable local advertising strategies that drive real business impact,” added Cucchiara.
Balancing Act
As we stated about past installments of this playbook series, you can think of them as a public service announcement for multi-location brands. They face a unique set of challenges, such as balancing national standards with local vibes. So this free resource should have a real impact if used wisely.
“Franchise and multi-location brands need more than generic national campaigns – they need strategies that align with the unique dynamics of their local markets,” said Cucchiara. “These reports provide the data and insights needed to help marketers understand how local social advertising can deliver stronger engagement, reduce costs, and ultimately drive business growth at scale.”
Check out the full Tiger Pistol playbooks at the links below, and come see Cucchiara speak at Localogy’s L25 conference next month.
