The pandemic plus disruptive players like Carvana have pushed car dealers to acquire and serve customers in vastly different ways.
This afternoon’s frictionless commerce session featured Joe Castle. He’s a Chicago-area car dealer who has made the pivot to a fully digital customers acquisition model and a frictionless car buying experience. Joe was joined by Trace Przybylowicz, Meta’s top BD guy for its car segment.
Key Takeaways
- Customer experience has to be the centerpiece. Carvana et al and the no-touch ethos of Covid Cx have changed the game for car dealers. Those that have adapted are doing well. And those that have not will struggle.
- This move to a frictionless model is being driven increasingly by OEMs who are looking at simplifying the product line to make it faster and easier to buy a car.
- Today car dealers need to be tech companies that sell cars and not car dealers that are figuring out how to use tech.
The Future of Frictionless Commerce – How Meta & Small Business enable local at scale
Join us as Meta & the CEO of Castle Automotive, Joe Castle speak to the individual power of their platforms, combined with the complexities of serving this rapidly growing local market. This session will provide a glimpse of how Meta and SMBs are contributing to the future of frictionless commerce and how they enable local businesses at scale
Trace Przybylowicz, Head of Business Development, Auto Retail – Meta
Joe Castle, CEO – Castle Automotive Group
