Localogy 2022 — How Are Multi-Location Brands Using Data to Drive Customers In-Store?
Kayla Dillon runs marketing for Bar Louis, a bar/restaurant chain that scored off the charts in Soci’s Location Marketing Benchmarking Report. This is an annual report from Soci, mining data from PlacesScout, that measures how well brands do localized marketing. Kayla shared some experiences, best practices, and observations from her work in trying to create […]
Localogy 2022 – StreetFight II: Technology and the Multi-Location Brand
The multi-location brand is a unique animal in the local commerce ecosystem. They have the benefit of national-brand marketing support but the barriers of decentralized operations. This particular mix of variables continues to inspire innovation from tech providers, which we broke down in a special Street Fight-run guest panel at Localogy 2022. Key Takeaways Here […]
Localogy 2022 — The Future of Frictionless Commerce — How Meta & Small Business Enable Local at Scale
The pandemic plus disruptive players like Carvana have pushed car dealers to acquire and serve customers in vastly different ways. This afternoon’s frictionless commerce session featured Joe Castle. He’s a Chicago-area car dealer who has made the pivot to a fully digital customers acquisition model and a frictionless car buying experience. Joe was joined by […]
Localogy 2022 – Shift Happens: Succeeding Together Through Another Monumental Shift
Though digital transformation has accelerated in the Covid-era, there’s been ample evolution over the past decade that’s been overshadowed. Panning back to the larger evolutionary arc, where are we now with local digital marketing and SMB SaaS? Uberall CEO Florian Huber breaks it down for us… Key Takeaways Here are a few key messages or […]
Localogy 2022 — Growing with TikTok
“Don’t make ads, make TikToks.” TikTok is a discovery platform. And if a brand or local business wants to blow up on TikTok, they need to understand this insight. That was the key lesson from two young TikTok creators sharing the stage with TikTok’s Alexis Gallivan to share insights on how understanding the alchemy of […]
Localogy 2022 – The Race to All-In-One
The area of technology we call SMB SaaS continues to expand. With more comprehensive bundles, SMB SaaS providers can hit many targets – greater ARPU, customer retention, and economies of scale, and product synergies/agency. What’s the latest in the art of expanding the bundle? A heavy-hitter panel broke it down today at Localogy 2022. Key […]
Localogy 2022 – 2022 Outlook for Marketing Agencies
Marketing agencies are a key part of the local advertising and commerce ecosystem. But how are they evolving and what’s the state of the union today. CallRail’s Rob Wade delivers insights straight from the source: a recent first-party agency survey. Key Takeaways Here are a few key messages or insights that we gleaned from this […]