Here is todayās roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.
Zenreach Using Wi-Fi, Location & POS to Automate Marketing & Track Store Visits (August 31, 2016)
LSA Insider: āWith automated email marketing, location intelligence, a mobile ad network, POS integration, SMS and social opportunities all woven into their platform, Zenreach has a very interesting offering.ā
Facebook Beefs Up (In-Store) Offer Ads with New Mobile Tab, Targeting (August 31, 2016)
LSA Insider: āFacebook has had an ad unit called āOffersā for several years. However itās seeking to reinvigorate Offers with some new capabilities and features, announced yesterday.ā
Billions served: PC search is down but query volume is way up for Google (August 31, 2016)
Search Engine Land: āMobile searches now constitute between 50% and 60% of queries in the US market.ā
Why SMB Marketers Value Flexibility in Marketing Technology (August 31, 2016)
eMarketer: āMany small business (SMB) marketers are emphasizing flexibility as they try pick the right basket of tools to help them thrive.ā
Googleās mobile-friendly label has now been removed from the search results (August 31, 2016)
Search Engine Land: āGoogle officially says goodbye to their mobile-friendly label this morning.ā
Newspapers Still Tops For Local News (August 30, 2016)
Media Post: āLocal newspapers are still the top source of news about readersā communities, including their branded Web sites and social media channels.ā
Shout About Us Unveils Reputation Management for Digital Agencies, Media Companies and Other Resellers (August 30, 2016)
Press Release: āPrivate-label solution includes EZ Response patent-pending technology for single-dashboard response to all major review sites and award-winning mobile app for on-the-go business owners.ā