Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.
Zenreach Using Wi-Fi, Location & POS to Automate Marketing & Track Store Visits (August 31, 2016)
LSA Insider: “With automated email marketing, location intelligence, a mobile ad network, POS integration, SMS and social opportunities all woven into their platform, Zenreach has a very interesting offering.”
Facebook Beefs Up (In-Store) Offer Ads with New Mobile Tab, Targeting (August 31, 2016)
LSA Insider: “Facebook has had an ad unit called “Offers” for several years. However it’s seeking to reinvigorate Offers with some new capabilities and features, announced yesterday.”
Billions served: PC search is down but query volume is way up for Google (August 31, 2016)
Search Engine Land: “Mobile searches now constitute between 50% and 60% of queries in the US market.”
Why SMB Marketers Value Flexibility in Marketing Technology (August 31, 2016)
eMarketer: “Many small business (SMB) marketers are emphasizing flexibility as they try pick the right basket of tools to help them thrive.”
Google’s mobile-friendly label has now been removed from the search results (August 31, 2016)
Search Engine Land: “Google officially says goodbye to their mobile-friendly label this morning.”
Newspapers Still Tops For Local News (August 30, 2016)
Media Post: “Local newspapers are still the top source of news about readers’ communities, including their branded Web sites and social media channels.”
Shout About Us Unveils Reputation Management for Digital Agencies, Media Companies and Other Resellers (August 30, 2016)
Press Release: “Private-label solution includes EZ Response patent-pending technology for single-dashboard response to all major review sites and award-winning mobile app for on-the-go business owners.”
