It’s becoming increasingly clear to marketers that location is about so much more than “geofencing.” It’s a key that unlocks insights and reveals true ROI. But that’s only a small part of the story at the 2016 Place Conference in Chicago, September 21.
The agenda features a mix of thought leadership and concrete case studies to illustrate how brands and agencies are using location and offline analytics to improve the effectiveness of their marketing campaigns and media buying.
We’ve assembled a growing list of speakers from brands, retailers, publishers, agencies and technology platforms. They will share tactical information and best practices on how to integrate and use location intelligence for audience identification and targeting, as well as attribution.
Confirmed speakers as of August 5:
In addition to case studies from McDonald’s, Shoe Carnival, Philips Lighting, Valassis, Yahoo Japan, MaterCard and others, speakers will provide insights on the following topics:
- What Is The Physical Web?
- Beacons in Action
- Offline to Online Retargeting
- What You Should Know about Location Data Accuracy
- Enterprise Use Cases for Indoor Mapping
- Smart Lighting and Indoor Location
- How Retail Can Fight Back Using Location Intelligence
- Using Location to Combat Ad Blocking
If you’re a marketer, you must understand these advanced uses of location and location intelligence. Early bird rates (save $200) are ending on August 19. Join us in Chicago! Click here to learn more or register today.
