Daily News: Future of Location, “Moment-Based” Targeting, Demystifying Attribution
Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Come See the Future of Location at the 2016 Place Conference (August 5, 2016) LSA Insider: “It’s becoming increasingly clear to marketers that location is about so much more than ‘geofencing.’” How ‘Moment-based’ Targeting […]
Come See the Future of Location at the 2016 Place Conference
It’s becoming increasingly clear to marketers that location is about so much more than “geofencing.” It’s a key that unlocks insights and reveals true ROI. But that’s only a small part of the story at the 2016 Place Conference in Chicago, September 21. The agenda features a mix of thought leadership and concrete case studies […]