Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.
What brands and normals should know about Google’s new ‘My Activity’ pages (July 5, 2016)
Digiday: “Google’s new ‘My Activity’ page, where users can now view their entire internet history, represents another step toward the perfectly personalized ad.”
Why Enterprise Marketers Are Such an Elusive Market (July 5, 2016)
Street Fight: “Of some of the biggest brands and retailers, almost half allocate 33% of their digital marketing dollars to support their local branch stores, franchises, and distributors.”
Email The Digital Leader For Retail SMBs’ Customer Acquisition and Retention (July 1, 2016)
MarketingCharts: “Based on a survey of 254 retail professionals at companies with less than $100M in annual revenue, email marketing is the clear leader among all online activities for both acquisition and retention.”
All Eyes on Location Data – Recap From Cannes Lions (June 30, 2016)
GeoMarketing: “Unacast’s Thomas Walle, the proximity platform company’s CEO, notes that attribution was the hot topic at the annual industry event.”
Ads on digital billboards are now being triggered by four speeds of passing traffic (June 30, 2016)
Marketing Land: “Dannon Yogurt’s DanActive drinkable yogurt campaign utilized four levels of traffic speed to trigger different messages on roadside digital billboards.”
