Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.
US Online and Traditional Media Advertising Outlook, 2016-2020 (June 14, 2016)
MarketingCharts: “Online advertising is expected to overtake TV advertising in size next year.”
8 Steps to Selling Co-Op Advertising to Local Advertisers (June 14, 2016)
LSA Insider: “Many local media organizations are either not getting the most out of co-op advertising or completely ignore these funds.”
Facebook Offers New Store Locators in Ads, Better Offline Attribution (June 14, 2016)
LSA Insider: “While it had a rudimentary version of offline reporting for Local Awareness Ads, Facebook is now introducing more precise ‘store visits reporting’ for offline businesses.”
Why Attributes and Identities Matter in Local Search (June 14, 2016)
Street Fight: “Google continues to remind businesses that location data is the foundation of their brands.”
Developer Access to iMessage, Siri and Maps: the Local Angle (June 13, 2016)
LSA Insider: “Messages, Maps and Siri were all made accessible to developers through new APIs.”
Google Pairs Facial Recognition With Location Tracking to Make Payments Quicker (June 13, 2016)
Observer: “Hands Free lets users quickly pay using facial recognition, but it’s not just about your face.”
