Daily News: Media Advertising Outlook, Selling Co-Op Ads, Facebook’s Store Visits Reporting
Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. US Online and Traditional Media Advertising Outlook, 2016-2020 (June 14, 2016) MarketingCharts: “Online advertising is expected to overtake TV advertising in size next year.” 8 Steps to Selling Co-Op Advertising to Local Advertisers (June […]
8 Steps to Selling Co-Op Advertising to Local Advertisers
Many local media organizations are either not getting the most out of co-op advertising or completely ignore these funds. Various industry estimates indicate the market is worth nearly $40 billion (or more). Yet between 40% and 50% of co-op funds go unused every year. The biggest roadblock is a lack of awareness and understanding. Local […]