Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.
VR vs. 360 Video: First Class vs. Economy and Why It Matters (May 23, 2016)
LSA Insider: “60 video is here today and can create bring a much stronger sense of place/product/experience than still images or conventional video to would-be buyers.”
Webinar: Finding a Simpler Way to Track Online-to-Offline Conversions (May 23, 2016)
LSA Insider: “Because of a lack of awareness, inertia or cost, most marketers are not using these new O2O methods.”
Video Ad Spending on Social Platforms Is Rising Fast (May 23, 2016)
eMarketer: “Marketers move from experimentation to full rollout of video advertising spend.”
Why Location Was a Dominant Theme at This Year’s Google I/O (May 23, 2016)
Street Fight: “With seven sessions devoted exclusively to context-aware and proximity-based mobile interactions, it’s safe to say location was a dominant theme this year.”
10 tips for building a local brand that will boost your local search ranking (May 23, 2016)
Search Engine Land: “Branding is often viewed as the domain of large national businesses, but small businesses have opportunities to boost page rank and their local brand.”
4 effective local positioning strategies you’re overlooking (May 20, 2016)
Search Engine Land: “Here’s four ideas that, when utilized, can have a major impact on local SEO success.”
How A 400-Year-Old French Mustard Brand Is Using Beacons To Spark Targeted U.S. Expansion (May 20, 2016)
GeoMarketing: “Unilever’s upscale mustard maker Maille tapped inMarket to appeal to ‘foodies’ in SoCal, and Chicago.”
