Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

What’s the Most Used Smartphone App? (Hint: You’re Probably Overlooking it) (May 3, 2016)
LSA Insider: “Mobile app usage increased by 58 percent in 2015, a recent Flurry study found.”

Which Digital Channels Are Marketers Most Confident In Measuring For ROI? (May 3, 2016)
Marketing Charts: “There’s only one marketing channel in which at least half of the company respondents feel ‘good’ about their ability to measure ROI: paid search.”

Time Spent with Facebook Still Growing, but Not by Much (May 3, 2016)
eMarketer: “This year, Americans will spend more than half of their social networking time on Facebook.”

Top Ways SMBs Learn about New Marketing Tech: WoM, Search (May 2, 2016)
LSA Insider: “This week, Constant Contact released some wide ranging survey data captured from its customer base.”

Facing Facebook, Google and Amazon, brands pool their data (May 2, 2016)
Marketing Land: “Sharing data in co-operatives is becoming a way for the non-giants to survive.”

How Location Plays A Major Role In Mother’s Day Shopping (May 2, 2016)
GeoMarketing: “Over 70 percent of this year’s $21.4 billion in spending will go to physical businesses.”