Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.
The Benefits of Marketing Automation (When Done Right) (April 5, 2016)
LSA Insider: “70% of marketers are either unhappy or only marginally happy with their marketing automation software.”
What Do Top-Performing Marketers Do Differently? (April 5, 2016)
Marketing Charts: “Top-performing marketing teams commit to the customer journey and the customer experience, collaborate with other business units and enjoy buy-in from their executive leadership.”
Report Suggests Mobile Helping Revive Some Traditional Media (April 4, 2016)
LSA Insider: “Buried in comScore’s recent and extensive U.S. Cross-Platform Future in Focus report is a chart that shows mobile usage is helping traditional newspaper publishers and magazines grow their digital audiences — sometimes significantly.”
Google+ accounts no longer required for leaving local reviews in Google (April 4, 2016)
Search Engine Land: “Google revamped the interface to add reviews on local results and dropped the Google+ account requirement.”
With Square Deal, Facebook’s Alt ‘Reseller’ Strategy Starting to Emerge (April 4, 2016)
LSA Insider: “Like Constant Contant and AdRoll before it, Square recently announced that it was integrating Facebook Ads into its ‘Customer Engagement’ suite.”
Geo 101: What Is Geo-Conquesting? (April 4, 2016)
GeoMarketing: “How brands are using location data to attempt to win customers away from their competitors.”
New Google tools link auto dealers, mobile shoppers (April 4, 2016)
AutoNews: “Google has rolled out two mobile-search ad formats to help drive consumers to dealerships as more car-shopping activity occurs on mobile devices.”
