Here is today’s roundup of news related to location-based marketing, advertising, media, technology, local commerce and more.
Yext Automates Google Search Business Data In PowerListings (February 16, 2016)
MediaPost: “Location data firm Yext has added Google to its real-time PowerListings Network, which automatically adds to listings missing data like names, addresses, phone numbers, and categories across its network.”
Most Digital Buyers Will Make Purchases via a Smartphone by 2017 (February 16, 2016)
eMarketer: “Smartphones are driving mcommerce sales growth as tablets’ share shrinks.”
Alibaba buys nearly 33 million shares of Groupon (February 16, 2016)
CNBC: “The purchase gives the Chinese e-commerce powerhouse about a 5.6 percent stake in Groupon. Alibaba disclosed the purchase in a regulatory filing on Friday.”
Yellow Pages has left TSX returns in the dust. Analysts say it’s still a buy (February 15, 2016)
The Globe and Mail: “Yellow Pages Ltd.’s goal of transforming its business from the iconic phone book to online tools that search out restaurants and real estate appears to be working.”
What’s The Reality Of Virtual Reality For Small Business? (February 15, 2016)
Marketing Land: “Consumers have always been very visual, and now digital technology helps businesses make this visualization more powerful.”
