With more than 90% of retail purchases still taking place offline, locally targeted ads and geo-marketing are powerful drivers of consumer actions and engagement (clicks, calls, store visits, etc.). But not all of these promotional tactics are created equal. The Ad-to-Action Awards highlight the products, solutions and campaigns that are most effective in delivering digital influence over offline actions.
Whether you’re involved in a startup or a long established company, the Ad-to-Action Awards offers an excellent opportunity for visibility and recognition in the location-based marketing arena. It is free to submit and the deadline for entries is today — so submit now.
We had 60 entries in 2014, 91 in 2015, and are looking for even more in 2016. The goal is to make the program a true competition of merit and to highlight excellence rather than generate entry fees (the reason behind many awards). It is free to enter and all media, technology, marketing and advertising providers are encouraged to participate (both LSA members and non-members).
This year’s panel of judges is a who’s who of marketing providers and platforms in the local space. Among them are: Google, Yelp, Facebook, GoDaddy, ConstantContact, Pinterest, HomeAdvisor and others.
Award Categories
- Presence Management: New forms of listings, syndication, distribution practices, website creation, management solutions, platforms for listings, new content types or functionality, and new ways to target listings.
- Verticals & Marketplaces: Solutions with specific relevance to select industries or business type.
- Attribution & Analytics: Innovative ways to create, target, traffic and measure advertising.
- Local Commerce Services: New ways to support local businesses with scheduling, customer relationship management, payments, e-commerce, loyalty, etc.
- Sales & Marketing Automation: Solutions that automate sales and marketing processes.
- Mobile: Mobile ad products, mobile tools, integration with mobile apps, and mobile targeting.
- Social & Reputation Management: Tools that help measure social ROI, facilitate reputation management, drive social engagement, utilize paid vs. organic posts and leverage online reviews.
- Display & Video: Placement, targeting, integration or measurement.
- Best Local Ad Campaign: Advertising and marketing campaigns executed in specific markets that drive local consumer actions.
- Best Ad Creative: Ad copy, graphics, video, audio or a combination for any media outlet judged on creativity, novelty, persuasiveness and ability to capture attention.
Judging Criteria
Entries will be judged on innovation, usability, execution and implementation, potential for ROI and solution design. The LSA has assembled a diverse panel of industry leaders, experts and analysts to evaluate entries and select winners. Judges represent companies such as Go Daddy, Constant Contact, Facebook, Pinterest, Yelp, Google and more!
Entries Due TODAY!
10 categories, 20 finalists, 10 winners and one year of bragging rights! Submit your product, solution or campaign to the Ad-to-Action Awards today!
