While much of the SMB marketing narrative has been around lacking participation in digital marketing, a new Yelp study provides stats to the contrary. According to Yelp’s recent survey of 901 SMBs, 91% use digital marketing tools.

Specifically the study found that 75% use social media platforms and 48% use consumer review platforms. Another 48% use search engine advertising. The study goes on to show that 85% of small businesses believe digital marketing tools have helped their business grow.

According to the study, 79% believe digital marketing allows them to be more “nimble and personal” within their communities. In other words, online tools help SMBs bring a more “personal touch” and allow them to better address the needs and feedback of specific customers.

The Yelp Small Business Pulse Survey polled 901 self-selected Yelp small business members in industries as diverse as food service, retail, health, medicine and home services about their needs in a changing economy. For more on the survey, click here. To download and share the graphic above, click here.