Here is today’s roundup of news related to location-based marketing, advertising, media, technology, local commerce and more:

Chart: Mobile “Fanatics” More Engaged with Mobile Devices than “Standard” Users (November 11, 2015)
LSA Insider: “Mobile ‘fanatics’ defined as those who conduct more than 10 searches per week on their mobile devices, turned out to constitute 43% of a 2015 LSA/Thrive Analytics survey sample (n=2,147 U.S. adults).”

Users Want More Mobile Personalization and Location Is Key (November 11, 2015)
LSA Insider: “Majority of respondents in a new consumer survey wanted more personalization and more utility from their apps.”

In Local Marketing, ‘Obsolete’ Is All Relative (November 11, 2015)
Street Fight: “Many new technologies are deemed “obsolete” before entrepreneurs get the chance to fully understand them, let alone implement them in their business.”

Report: Most Calls From Mobile Display Ads Happen Up To Two Weeks Later (November 10, 2015)
Marketing Land: “Marchex says that more than $600 billion in telesales goes unattributed today.”

Local Relevance Is The Future Of Facebook For National Brands (November 10, 2015)
MediaPost: “New research suggests that 45% of online Americans currently keep in touch with local businesses by following them on Facebook.”

Introducing the Instagram Partner Program (November 10, 2015)
Instagram Blog: “Instagram created ‘Instagram Partners’ to make it easier for advertisers of any size to find the best-in-class technology partners they need to get great results on the platform.”

Google Maps is adding offline navigation and search starting today (November 10, 2015)
The Verge: “Offline search and navigation was one of the biggest announcements at I/O this May — and now, nearly six months later, that feature is finally reaching users.”