Here is today’s roundup of news related to location-based marketing, media, technology, sales, commerce and more:
Intuit Getting Rid of Demandforce After $420+ Million Buy 3 Years Ago (August 21, 2015)
LSA Insider: “Small business financial software provider Intuit has sold Demandforce after purchasing the company for roughly $424 million in 2012.”
Survey: Teens Spend 2X More Time With Mobile Than PCs Or TVs (August 21, 2015)
Marketing Land: “American teens, (so-called “Millennial teens”) spend more than twice as much time per day with mobile devices than they do with conventional TV or desktop computers.”
Few marketers transcend mobile-first to revolutionize customer experience: Forrester (August 21, 2015)
Luxury Daily: “Mobile maturity is rare among marketers, with 44 percent still shrinking desktop experiences for smaller screens, and while 42 percent put mobile first, only 14 percent are truly transforming the customer experience, according to a new report Forrester Research.”
Twitter Gives Promoted Tweets and Video Ads More Mobile Reach (August 20, 2015)
Adweek: “Marketers can now run Promoted Tweets and Promoted Videos on other mobile apps on the Twitter Audience Platform (TAP), a renaming of its year-old Twitter Publishing Network.”
ReachLocal Client Service and Results Are Key Factors in Local Business’ Online Marketing Success (August 20, 2015)
Press Release: “ReachLocal Inc., a leader in powering online marketing for local businesses, recently conducted interviews with a range of customers using its ReachSearch search engine advertising technology.”
For Cross-Platform, A Mobile-First Strategy Is A Must, UberMedia Contends (August 20, 2015)
GeoMarketing: “Mobile ad platform UberMedia is predicated on the idea of omnichannel marketing strategies becoming the predominant way that physical businesses reach and engage their consumers.”
