Here is today’s roundup of news related to location-based marketing, media, technology, sales, commerce and more:
Why Marketers Haven’t Mastered Multichannel (July 24, 2015)
eMarketer: “When asked about the biggest challenges to multichannel marketing, nearly a quarter of respondents said they lacked the time and resources to develop and execute multichannel campaigns, and the same percentage struggled to get buy-in at the board level.”
Local Marketing – Formula for Success (July 24, 2015)
ClickZ: “There is a hierarchical approach that both SMBs and brands that market locally can use to guide ad and marketing budget allocation.”
For Impulse Shoppers, a Brave New Retail World on Social Media (July 24, 2015)
Re/code: “In the span of a few weeks last month, Facebook, Pinterest and Instagram unveiled nifty new buttons that let users buy the must-have clothes, crafts and gadgets streaming by in their feeds. Google has its own button in the works, while Twitter has been quietly testing a “buy” button since last September.”
Yahoo Local Bulk Listing Discontinued (July 23, 2015)
Search Engine Roundtable: “A Local Search Forum thread has local SEOs claiming that Yahoo is no longer accepting or offering the local bulk listings services. Instead, these local SEOs are being told to contact LocalWorks, which is powered by Yext.”
Starbucks Hits a Mobile Milestone: One in Five Payments Are Mobile (July 23, 2015)
Payments Source: “Starbucks now handles nearly nine million mobile transactions each week in its U.S. stores, representing 20% of sales and more than double the figure it reported two years ago.”
Google: Data Show Users Hate App-Promotion Interstitials (July 23, 2015)
Marketing Land: “Google has determined empirically that interstitials don’t work and that the same call to action is more effectively presented as a mobile banner at the top of the page.”
New Report From NinthDecimal Reveals Continued Growth of Mobile Programmatic Advertising in 2015 (July 23, 2015)
Press Release: “NinthDecimal study revealed that more advertisers are taking advantage of the opportunity to target specific mobile audience segments and buying more impressions on average.”
