Semify, a leading white-label digital marketing and SEO reporting platform, has acquired Dragon Metrics, the Hong Kong–based international SEO and AI-powered reporting company known for its global search engine support and advanced measurement capabilities. The acquisition significantly strengthens Semify’s global SEO footprint and deepens its investment in AI optimization (AIO) as search marketing rapidly evolves toward AI-driven visibility models.
For agencies and brand marketers, the move pairs Semify’s scalable fulfillment infrastructure with one of the industry’s most comprehensive international SEO reporting tools, positioning the combined platform for the next wave of AI-powered SEO and PPC automation.
Expanding Semify’s Global SEO and AI Optimization Capabilities
Founded in 2011, Dragon Metrics has established itself as a premier global SEO platform, supporting not only Google but also major non-Google search engines such as Baidu, Naver, and Yahoo! Japan, critical markets for multinational brands operating across Asia. Its platform is used by digital agencies and enterprise organizations in more than 50 countries, offering deep capabilities in keyword tracking, competitor analysis, content optimization, backlink audits, and AI Overview tracking, which has become increasingly important as search results become AI-summarized.
With this acquisition, Semify gains immediate access to a broader international measurement ecosystem, enhancing its ability to provide AI-powered SEO optimization and visibility tracking across diverse search surfaces.
In conversation with Localogy, Patrick Briggs, CEO of Semify, elaborated: “Search is transforming right before our eyes. The opportunity for local businesses lies in embracing what’s next in organic search and LLM visibility. By launching our SEO/AIO service next year and acquiring Dragon Metrics to pair best-in-class technology with our services, we’re not reacting to change, we’re shaping the next era of visibility online.”
The Fragmentation of Search is Good for Consumers and Local SEO/AIO
Leadership Alignment and Product Integration
As part of the deal, Dragon Metrics co-founder and CEO Simon Lesser will join Semify as Chief Product Officer, spearheading the company’s AIO product roadmap. Lesser will work directly with Semify CTO Brian Sappey as the two engineering teams merge into a unified development effort focused on advancing global SEO reporting and AI-driven optimization.
“Joining forces with Semify allows us to take Dragon Metrics to the next level by combining our international reporting expertise with Semify’s proven white-label digital marketing fulfillment model,” said Lesser. “Semify’s partners will now gain access to enterprise-grade SEO reporting capabilities, while our customers will benefit from expanded service options.”
Co-founder Richard Mabey added, “The combination of Dragon Metrics’ global capabilities with Semify’s AI Optimization and SEO expertise creates a uniquely powerful platform for modern marketers.”
Immediate Benefits for Agencies and Existing Dragon Metrics Customers
Semify reseller partners will gain immediate access to enhanced global SEO reporting through Dragon Metrics accounts, with future plans to integrate the platform directly into Semify’s white-label dashboard. This will allow agencies to consolidate keyword research, reporting, content insights, and AI optimization tools without relying on multiple SEO software platforms.
Dragon Metrics will continue operating as a standalone brand with expanded engineering support. Select white-label fulfillment services will be made available for approved agency customers, ensuring continuity for existing clients while expanding access to Semify’s broader operational infrastructure.
Why the Acquisition Matters in an AI-Driven Search Landscape
The timing of the acquisition is notable as search transforms from traditional rankings to AI-generated experiences, including Google AI Overviews, Bing Copilot summaries, Perplexity answers, and other generative search engines. In this environment, brands need tools that measure AI search visibility, entity recognition, and content relevance not just traditional keyword rankings.
Semify has been a pioneer in the emerging discipline of AI Optimization (AIO), which blends SEO fundamentals with AI-specific strategies such as entity optimization, structured content, semantic relevance, and AI model recognition.
Dragon Metrics’ existing AI Overview tracking and global visibility reporting align directly with Semify’s AIO methodology, giving Semify a stronger foundation to deliver AI optimization solutions at scale across international markets.
A Strengthened Platform for Agencies and Brands
The combination of Semify and Dragon Metrics represents a broader trend toward consolidation in the marketing technology ecosystem. As agencies face the rising complexity of managing multiple SEO tools, PPC dashboards, social media platforms, and AI visibility requirements, there is growing demand for unified platforms that streamline reporting, fulfillment, and optimization.
For brands operating across multi-location footprints, the integration promises better visibility, more informed optimization, and a clearer understanding of where and how they appear across diverse search environments.
