ThePhillyFoodFanatic built an audience around restaurant content and local discovery, but founder Jon DiPippo increasingly sees social reach as only the beginning. Influencer marketing has
AI agents are already becoming commonplace across local marketing software. Synup’s Sydekick launch takes the transition further, rebuilding the platform around agentic execution and shifting
Google, Apple, OpenAI, and a growing emphasis on AI visibility all point to the same conclusion: artificial intelligence is becoming the local discovery interface through
TikTok has become one of the world’s most influential consumer platforms, but turning that audience into a scalable advertising channel for local businesses has proven
The next generation of location intelligence may not come from satellites or street-view vehicles—it may come from millions of delivery drivers already visiting commercial properties
The shift to social video distribution is accelerating as media companies look beyond traditional TV and streaming to scale audience growth and digital content monetization.
Precisely this week introduced its Geo Addressing API within its FedRAMP-authorized Data Integrity Suite, combining address verification, geocoding, and autocomplete into a single, cloud-native interface.
Most agencies and multi-location brands still approach co-op advertising with a familiar question: should we invest in digital or traditional media? But that framing is
A new partnership between Scorpion and CertainPath reflects a broader shift underway in the home services economy: growth is no longer just a function of
Reputation management continues to gain importance as a marketing function for companies of all sizes. This includes everything from review monitoring to customer interaction to boost brand sentiment. Alchemer is an emerging player in this space, which was recently validated in Gartner’s Magic Quadrant.
USA TODAY has announced a binding letter of intent to acquire The Detroit News from MediaNews Group, marking a major moment in the ongoing evolution
Semify, a leading white-label digital marketing and SEO reporting platform, has acquired Dragon Metrics, the Hong Kong–based international SEO and AI-powered reporting company known for
Imaginuity, a Dallas-based performance marketing company specializing in multi-location and franchise organizations, has expanded its position in scalable advertising automation following the acquisition of key
For agencies navigating the competitive world of local marketing, co-op advertising often represents a hidden but powerful lever for growth. Yet, the effectiveness of tapping
For agencies, media companies, and sales organizations, co-op advertising remains one of the most underleveraged tools for driving client results and unlocking incremental revenue. At
Based Agency Marketing, a fast-growing digital performance marketing agency, has achieved a remarkable milestone: a 99% overall customer satisfaction rating, according to a recently conducted
Vistar Media, a provider of global technology solutions for out-of-home (OOH) advertising and part of T-Mobile Advertising Solutions, recently launched a new feature called Programmatic
In a move that reflects the continued importance of trusted, local journalism in a rapidly shifting media landscape, DallasNews Corporation (the parent company of The
To help media publishers interact with Generative AI, Taboola has launched DeeperDive—a Gen AI answer engine that lives directly on publisher websites and surfaces answers
In a significant shift in consumer behavior, social media has emerged as the primary source of search and discovery for Generation Z, surpassing traditional search
