Tiger Pistol is on a roll. Just one week after launching its playbook on overcoming inflation, today it releases one on campaign management. Specificially, it guides brands to manage cohesive marketing efforts across several channels and geographies, and keep everything rowing in the same direction.
Entitled Empowering Brands to Drive Local Success Across Distributed Sales Channels, it zeroes in on the challenges faced by multi-location brands, such as retailers. To reach geo-specific audiences, they often have to operate across distributed sales channels, which can be complex and time-intensive.
Given those challenges, the name of the game for multi-location brands is automation in their localized marketing endeavors. However, it’s not just automation – a hot topic these days – but balancing it with quality control. It’s all about the optimal mix of brand consistency and operational efficiency.
“Local advertising success depends on more than broad reach; it’s about resonating with each unique community,” Tiger Pistol VP of Business Development Sarah Cucchiara told Localogy Insider. “This playbook is designed to empower brands with the insights and tools to make every campaign meaningful, personal, and aligned with both local and national goals.”
Local Flavor
Going deeper into the report’s campaign management takeaways, they cover a range of best practices for achieving that optimal and elusive balance noted above. For example, a certain set of brand guidelines can be established, while some degree of local flavor is enabled for decentralized co-marketing channels and partners.
Other highlights from the report include:
- Centralized, Streamlined Local Impact: Discover strategies to create and manage localized campaigns that maintain brand consistency while engaging local audiences directly through partners’ accounts.
- Proven Success Stories: Learn from real-world examples showing how brands achieve measurable results by combining local relevance with automation.
- Adaptable Models for Any Sales Channel: Find effective approaches to co-marketing and hyper-local campaigns that allow partners to run brand-approved ads tailored to their unique communities.
- Geo-Targeting for Broad Reach: Explore geo-targeting techniques that extend brand messaging across wider areas, providing cohesive coverage without the need for individual store-level account access.
- Effective Geo-Targeting Tactics: Understand strategies for engaging broader audiences in high-value regions that extend brand messaging across wider areas, providing cohesive coverage without the need for individual store-level ad account access.
The Scarcest Resource
As noted, this report follows Tiger Pistol’s inflation-focused playbook (and one on QSR loyalty programs). Altogether, the series is like a public service announcement for multi-location brands. They face a unique set of challenges, such as the operational “balance” noted above, so it will likely be well received.
The campaign management challenge also comes down to complexity, which translates to time – the scarcest resource. Multi-location brands have to herd cats when it comes to formulating and managing marketing efforts with local entities – including everything from franchisees to other far-flung partners and affiliates.
“At Tiger Pistol, we aim to simplify the complexities of local advertising for distributed sales networks,” said Cucchiara. “This playbook serves as a valuable guide for brands looking to harness the power of localized campaign management across independent partners, retail chains, and city, state, or regional markets to reach the right audience with the right message.”
