Yext, Inc., the leading digital presence platform for multi-location brands, has completed its acquisition of Hearsay Systems, a global leader in digital client engagement for financial services. The deal, initially announced in June for $125 million, was forecasted to close in the second half of Yext’s fiscal 2025 and follows through on commitments made to shareholders in March of 2024. This acquisition marks a significant milestone for both Yext and the digital marketing industry, expanding Yext’s market reach and enhance its AI-driven customer engagement capabilities.
The integration of Yext and Hearsay Systems aims to create the industry’s first comprehensive digital presence platform, combining Yext’s digital presence management capabilities with Hearsay Systems’ compliance-focused engagement solutions across social media, websites, text, and voice. This strategic move will allow multi-location enterprises to consolidate all digital marketing channels into a single platform, leveraging extensive data, insights, and recommendations to convert prospects into customers more efficiently.
“The close of this acquisition marks a pivotal moment for Yext,” said Michael Walrath, Chair of the Board and Chief Executive Officer of Yext. “Our mission is to empower brands to connect across all digital channels. With Hearsay Systems now part of Yext, we are positioned to accelerate innovation, provide unparalleled solutions, and drive growth for our customers. This combination represents a significant leap forward in the industry and will deliver the first platform that can manage the end-to-end customer journey from prospect to loyal customer.”
Hearsay Systems is known for its compliance-driven solutions, which are trusted by leading financial firms to expand reach, optimize customer interactions, and ensure regulatory and brand compliance. By integrating Hearsay’s social media, text, voice, and compliance features with Yext’s digital presence management and AI technology, the combined platform will offer a suite of tools for managing customer touchpoints and enhancing performance across all channels.
The acquisition also enhances Yext’s value proposition by enabling robust CRM integration, including with platforms like Salesforce. This integration will synchronize contact information, track client interactions, and streamline workflows, providing businesses with insights into the customer journey and recommendations for improving performance.
Nick Burgess, VP, Director of Social Media and Email Marketing at First Horizon Bank, a long-time customer of both companies, expressed enthusiasm about the acquisition. “We are thrilled about Yext’s acquisition of Hearsay. Combining Yext’s digital presence management with Hearsay’s compliance-driven client engagement will enhance our localized marketing efforts. The prospect of a unified platform is an exciting advancement for us, and we are eager to see the benefits unfold.”
Yvette Martinez-Rea, Chief Operating Officer of Yext, highlighted the strategic importance of the acquisition, telling Localogy, “By bringing together Hearsay’s client engagement solutions with Yext’s digital presence platform, we are enhancing our ability to provide comprehensive, end-to-end digital presence management for multi-location brands. This acquisition is not just about expanding our suite of tools; it’s about setting a new standard in the industry for innovation. We are committed to delivering value to our customers, ensuring they have the tools and support they need to excel in an increasingly competitive market.”
Yext’s closing of the acquisition of Hearsay Systems marks a key step in enhancing its digital presence management for multi-location brands. This integration is expected to drive innovation, streamline customer engagement, and establish a new industry standard in localized marketing and customer journey management.
