L23: Growing with TikTok
TikTok has become a powerful channel for small businesses to build and engage with an audience. This afternoon at L23, TikTok’s Melanie Rhodes offered a primer on TikTok’s growing role in the SMB marketing mix, as well as some TikTok best practices for SMBs. TikTok on stage at #L23 pic.twitter.com/bwdHe6oDIH — Charles Laughlin (@claughlin2) April […]
L23: Driving OOH Success
Out of Home (OOH) consists of legacy media like billboards, but it’s also one of the fastest growing location-based media channels, given the expansion of digital screens – everything from local business premises to retail endcaps to throughout cityscapes. There’s new life in outdoor display… Key Takeaways Here are a few key messages or insights […]
L23: The Future Starts with Effective Collaboration
What can we say about Howard Lerman? He is that rare breed of entrepreneur. The category creator. He did it with Yext and listings management. And now he is trying to do the same with Roam. This is a new platform that he calls the “Cloud HQ” which is really an operating system for “distributed […]
L23: How Franchise Brands Are Embracing Emerging Tech
A key segment within the world of local marketing and commerce is multi-location brands. And often, they’re run on a franchise model. This brings its own set of dynamics and challenges with respect to marketing and operational strategies. What are best practices? We hear directly from a top franchisor. Key Takeaways Here are a few […]
L23: Applying the Art of Social
How do brands win with social media? A panel featuring Brand Muscle, Matchcraft, and Soci this afternoon at L23 offered some nuggets of wisdom on this topic. Key Takeaways Here are some of the top insights that we gleaned from this session. Agencies use tools like content libraries and localization tools to bridge the gap between […]
L23: Meeting SMBs Where They Are
There are all kinds of channels through which to reach SMBs. This has diversified well beyond the traditional local sales channels such as yellow pages and newspaper “feet on the street.” One of those growing – though not totally new – channels is local referral networks. Key Takeaways Here are a few key messages or […]
L23: Global SMBs Utilizing New Technologies for Scale and Leverage
Small business is a universal language, thoguh there are cultural and market nuances across boarders. How do global SMB think and feel about operating and marketing their businesses? vCita has done the heavy lifting on assembling SMB sentiments. Key Takeaways Here are a few key messages or insights that we gleaned from this session. SMBs […]
L23: Anatomy of the Product Development Cycle
A universal process in tech is the product development cycle. But everyone does it differently – from ideation to execution to rollout and marketing. How is that done and are there transferable lessons and best practices? We hear from product people on how it’s done. Key Takeaways Here are a few key messages or insights […]
L23: Decentralizing Marketing Services in Today’s Decentralized Workplace
The franchise model in local services isn’t new, but it’s evolving in a world that itself is increasingly decentralized. Berkshire Home Services is leaning into this with its decentralized network of home services and real estate apps that empower its franchisees. Key Takeaways Here are a few key messages or insights that we gleaned from […]