The online customer feedback platform Reputation announced this week that it has joined the Hubspot App Marketplace.

Boston-based HubSpot is a leading CRM and digital marketing platform. According to the announcement, HubSpot only allows partners with which it has existing integrations into its app store. In its announcement, the company formerly known as Reputation.com positioned its acceptance into HubSpot’s app store as a win. For HubSpot. 

“Having Reputation’s sentiment data and analysis seamlessly integrated is a game changer for HubSpot customers. As businesses are increasingly focused on providing a frictionless customer experience across all channels and locations, it is becoming paramount that leaders have access to sentiment data for optimizing performance,” said Brent Nixon, Reputation’s Chief Ecosystem Officer.

“With Reputation now available in the HubSpot marketplace, even more organizations will have the most robust solution for understanding customer sentiment.”

So what, exactly is for sale on the HubSpot App Marketplace? It’s the Reputation Summary Metrics solution. This solution helps companies “Translate the noise of data into the voice of the customer to optimize marketing strategy to improve your customer acquisition and retention strategy.”

This subscription-based solution runs from $150 to $250 per month

The Power of Sentiment Analysis

So this data seems to now be a major selling point for Reputation. This allows users to analyze customer experience at specific business locations. This powerful data helps brands target specific locations to improve their Reputation Score. The company cites the score as a key success factor for its customers. 

“Reputation’s first-party sentiment data gives organizations a real-time understanding of their brand perception and local sentiment to help them make well-informed decisions on marketing strategy, customer acquisition, and retention,” the company says in an article on its website touting the value of sentiment data to CRM platforms like HubSpot. 

So it’s fitting that the company would include a customer comment in the announcement on the value of its data. The Arbor Company is an Atlanta-based operator of about 50 luxury senior living centers spread throughout the United States. This is just the kind of business that would succeed or fail based on the score of individual locations.  

“At The Arbor Company, we’ve noticed that the higher the Reputation Score, the more digital leads we see, which has gotten our key stakeholders to focus on it,” said Mary Cate, a Marketing Consultant at The Arbor Company.

“Now having RepScore and other key business location sentiment data within HubSpot, we have everything we need in one place to completely understand the strengths and opportunities for each of our locations throughout the customer journey.”