Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.
Stripe, Xero Partner to Get SMBs Paid Faster (June 19, 2019)
LSA Insider: “SaaS accounting giant Xero and payments platform Stipe announced a partnership at the recent Xerocon San Diego conference for the two companies to develop tools to help small businesses get paid faster while also drawing more insights out of their payments data.”
Brand Safety is a Brand Authenticity Problem (June 19, 2019)
Street Fight: “Here’s a familiar pattern. Consumers see a brand’s digital advertising running against unsavory content like hate speech, pedophilia, or violent extremism. Public outrage prompts marketers to boycott Facebook or YouTube because such content runs contrary to their supposed brand values.”
49% of all Google searches are no-click, study finds (June 19, 2019)
Search Engine Land: ““I think marketers are probably in a mixed position today vs. three years ago, depending on their sector,” Rand Fishkin, SparkToro founder and author of a recent analysis on Google clickstream data, told Search Engine Land Tuesday.”
Facebook’s digital wallet Calibra: What it could mean for marketers (June 19, 2019)
Marketing Land: “Facebook announced it is launching a financial subsidiary in 2020 called Calibra that will include a digital wallet offered as a standalone app and built into Messenger and WhatsApp.”
Friends And Family Are Top Drivers Of Shoppers To Untried Stores: Study (June 18, 2019)
MediaPost: How do consumers hear about new retailers — ones that are new to them, that is? For 45%, it’s from friends and families, according to The Retail Shopper’s Guide to Loyalty, a new study by Yes Marketing.”
