Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.
Does A Higher Volume of Site Personalization Lead to Better Conversion Rates? (June 3, 2019)
Marketing Charts: “Personalization continues to prove its value, with companies reporting benefits such as positive ROI from implementing it in their marketing. But when some personalization can be creepy, should marketers dial it back?”
Google Fully Rolls Out Q & A Auto-Suggest Answers (June 3, 2019)
GatherUp: “Like previously, as a user starts entering the text of a question, Google, using natural language processing and sentiment analysis, starts surfacing reviews that match known nouns and verbs as the is question typed.”
The video algorithm: Facebook vs. YouTube (June 3, 2019)
Marketing Land: “When Facebook first introduced video into the Newsfeed in 2013, it marked the first time a major player challenged the video space, which at the time, YouTube dominated. Before Snapchat stories, before Instagram Live, Facebook’s aggressive push into video changed the industry.”
A marketer’s guide to the California Consumer Privacy Act (June 3, 2019)
MarTech Today: “Marketers should focus on the toughest privacy frameworks and try to work toward multi-jurisdictional compliance to demonstrate goodwill toward becoming compliant.”
Reports: Google, Amazon to face new antitrust inquiries in changed political climate (June 2, 2019)
Search Engine Land: “After almost two years of investigation and intense lobbying, the FTC closed its antitrust investigation of Google in January 2013. Google made some concessions but escaped significant penalties, with FTC Chairman Jon Leibowitz declaring at the time, “The law protects competition not competitors.””
