Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.
LOCALOGY ENGAGE 19: Empathy Driven Products Will Sell Themselves (June 7, 2019)
LSA Insider: “Most companies targeting small businesses aren’t as effective as they could be because they fundamentally don’t understand their customers. This was a key point made by Sydni Craig-Hart, CEO and co-founder of Smart Simple Marketing, who spoke earlier this week at the LSA’s LOCALOGY ENGAGE: SaaS/SMB event in Washington, D.C.”
Nearly 80% of Voice Search Results from Top 3 Organic Rankings (June 7, 2019)
LSA Insider: “Earlier this week SEMrush published its first voice search ranking factors study. It looked at multiple variables for more than 50,000 voice queries and their ranking impact on an Android smartphone, Google Home and Google Home Mini.”
LOCALOGY ENGAGE 19: Getting CACky — Who has Mastered the Art of Efficient Selling? (June 7, 2019)
LSA Insider: “At this week’s LOCALOGY ENGAGE: SaaS/SMB conference, we heard a variety of perspectives from a panel of experienced industry leaders. Danica Greenwood, a former Yellow Pages executive with Hibu, who now leads sales teams at Paychex — the $25B (market cap) provider of payroll and human resource services to small and mid-sized businesses — shared that Paychex can make the outside sales or premise model work.”
Google search update aims to show more diverse results from different domain names (June 6, 2019)
Search Engine Land: “Google announced on the Search Liaison Twitter account just now that it has updated its search results to show a more diverse set of search results. That means Google will aim to show no more than two results from the same domain for a particular query in the top results.”
How openness to ads varies across digital audio and video consumption (June 6, 2019)
Marketing Dive: “Audio and video audiences are most receptive to ads when they feel excited and when they spend time with family, but there are significant differences in the two kinds of audiences. Brands that understand audience moods are more likely to grab their attention, according to a study by Magna, IPG Media Lab and Pandora.”
