Daily News: Empathy Driven Products, Voice Search Results, The Art of Efficient Selling

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. LOCALOGY ENGAGE 19: Empathy Driven Products Will Sell Themselves (June 7, 2019) LSA Insider: “Most companies targeting small businesses aren’t as effective as they could be because they fundamentally don’t understand their customers. This […]

Weekly News: Insights from Amazon, What SMB Customers Want, Average Time Spent with Mobile

Here is this week’s roundup of the top news items related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Insight & Commentary Hey, Alexa! 4 Insights from Amazon’s Chief Evangelist for Alexa and Echo (June 4, 2019) LSA Insider: “With over one-hundred million Alexa enabled devices, it’s not breaking news […]

New Podcast: “Scheduling is like hosting,” featuring Aksh Gupta, Occasion

Occasion co-founder and CEO Aksh Gupta had the crowd leaning in this week at the LSA’s LOCALOGY ENGAGE: SaaS/SMB event in Washington, DC,  when he talked about how something called the “30-second rule” saved his company. The 30-second rule is a process for observing the time before and after a customer encounters a problem to […]