Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.
Replay: Local SEO & Calls — Advanced Strategies to Attract and Convert Customers (May 10, 2019)
LSA Insider: “During a recent LSA webinar, Mark Aspillera from BrightEdge and Dave McAnally from DialogTech discussed the importance of local SEO, as well as online and offline SEO strategies for marketers that will help increase conversions.”
Google: Local Campaigns Coming Soon to SMB Advertisers (May 9, 2019)
LSA Insider: “This week Google held its massive developer conference (Google I/O). Next week is Google’s annual event dedicated specifically to its ad products: Google Marketing Live. Google teased the event in a blog post, which focused on Local campaigns.”
Younger consumers pay more attention to online ads, survey finds (May 10, 2019)
Marketing Dive: “Attention to online ads often depends on the age of the viewer, according to a press release about the second in a series of reports on ad experience from digital ad platform RevJet. Among 18-to-44 year olds, there’s a 47% increase in attention compared to 2018, but only 7% for those 45 and older.”
Chatbots could drive $112 billion in retail sales by 2023 (May 10, 2019)
Marketing Land: “As technology improves with natural language processing and AI, chatbots will take away revenue from other marketing channels, a recent study examining retail brands by Juniper Networks claims. In fact, retail sales from chatbots will nearly double annually, reaching $112 billion by 2023, the study says. And retailers will see an increase in savings, thanks to the automation of customer sales and support processes.”
Increased Amazon Ad Spend Brings Results (May 10, 2019)
Marketing Charts: “Advertisers are reaping the benefits of their increased investments in Amazon Sponsored Brands and Products, per new research gathered from Merkle clients. While spend on Amazon Sponsored Brands has increased a full 77% year-over-year (YOY) in Q1 2019, sales grew by more than 200% YOY.”
31% Of U.S. Homes Own Smart Speakers, Up From 8%: CTA (May 10, 2019)
MediaPost: “TVs, smartphones and laptops retain the lead in U.S. household tech ownership, but smart speaker ownership has grown nearly 100% in a year, according to a new Consumer Technology Association (CTA) study.”
