Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.
Google: Local Campaigns Coming Soon to SMB Advertisers (May 9, 2019)
LSA Insider: “This week Google held its massive developer conference (Google I/O). Next week is Google’s annual event dedicated specifically to its ad products: Google Marketing Live. Google teased the event in a blog post, which focused on Local campaigns.”
Facebook Offers New SMB Ad Tools, Says 90 Million Now on Platform (May 8, 2019)
LSA Insider: “Earlier this week Facebook announced a number of new tools and features for small businesses (SMBs). The company is launching automated ads, online appointments, new video editing tools and more SMB training courses. It also said there are more than 90 million small businesses on Facebook.”
Brands’ cause marketing efforts fail to break through with Gen Z, report says (May 9, 2019)
Marketing Dive: “Two-thirds of Gen Z consumers said their impression of a brand is positively impacted by its association with a social cause and 58% report such an association could spur a purchase, according to a new study from consulting firm DoSomething Strategic.”
Study: Chatbots to drive $112B in retail sales by 2023 (May 9, 2019)
Mobile Marketer: “Retail sales from chatbot-based interactions are forecast to almost double every year to $112 billion by 2023 from $7.3 billion this year, per an estimate by Juniper Research. Chatbot interactions also will surge to 22 billion by that year from an estimated 2.6 billion this year, the researcher said in a report analyzing the effect of artificial intelligence on the retail industry.”
As part of broader privacy push, Google gives users more control over location data (May 8, 2019)
Marketing Land: “One of the major themes of Facebook’s F8 developer conference and this week’s Google I/O is privacy. Location is a sensitive and central part of the broader privacy discussion. Survey data have repeatedly shown that users care about who gets access to their location data and want more control over it.”
