Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.
Study: 78% of SMBs Confident in SEO Best Practice Knowledge (April 15, 2019)
LSA Insider: “A recent study from The Manifest looked at the digital savviness of SMBs in the context of organic search optimization (SEO). The study examined over 500 SMB’s SEO strategies and priorities, specifically looking at how well they understand the value of SEO and what tactics they use to pursue it.”
More people will turn to their mobile device instead of TV for entertainment in 2019 (April 15, 2019)
Marketing Land: “Most marketers know the pace at which people are consuming media via their mobile devices shows no signs of slowing down, but the rate at which it is replacing traditional TV viewing is about to hit a milestone. This year, mobile will surpass TV as the medium attracting the most entertainment minutes among U.S. viewers, according to a 2018 eMarketer report.”
Years After YouTube-Driven Brand Safety Crisis, Consumer Concerns Remain (April 15, 2019)
Street Fight: “A whopping 60% of consumers surveyed by mobile ad tech firm AdColony say they still see content on Facebook that is damaging to brands, and 49% say seeing appropriate advertisements in proximity to harmful content negatively affects their perception of advertisers.”
Apple News, Google News, Google Newsstand: What marketers need to know (April 15, 2019)
Search Engine Land: “Apple News, Google News and its subsection, Google Newsstand, can drive significant traffic for publishers and content creators. Each platform has its advantages and shortcomings. Getting familiar with how these services work can help you maximize your opportunity for visibility.”
Customers Think Social Media Ads are Filling Their Feeds, but 70% Still Click [STUDY] (April 14, 2019)
Search Engine Journal: “Most customers feel that social media ads are taking over their feeds, but that’s not stopping them from clicking. Blue Fountain Media surveyed over 1,000 US customers between the ages of 18-55 to learn about their sentiments and buying behavior when it comes to ads on social media platforms. According to the results of the survey, 75% of those polled think social ads are taking over their feeds – yet 70% click and purchase.”
