Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

PlaceIQ Releases Inaugural Year In Location Foot Traffic Guides For The Travel, Retail, And Dining Industries (April 23, 2019)
Cision: “Location is an extremely powerful holistic marketing solution. From advertising to targeting, to measurement and analytics—location and Share-Of-VisitTM are key mechanisms for understanding consumers, competitors, event performance, market opportunities, and more.”

Brands See Risk and Reward When Automating Reputation Management (April 22, 2019)
Street Fight: “With the reviews and other content being posted online about brands coming from an increasingly wide swath of sources, manual techniques for reputation management are no longer viable on a large scale. At the same time, the volume of online opinions bombarding potential customers is making it more important than ever for brands to constantly monitor what’s being said about them online.”

Google takes baby steps to monetize Google Assistant, Google Home (April 22, 2019)
Search Engine Land: “Google isn’t concerned about making ad revenue from Google Assistant and Google Home right now. The company is more focused on gaining market share for the moment. Nonetheless, it’s starting to insert paid-search ads into Assistant results on Android smartphones; it’s also starting to monetize Google Home “traffic” as well – though, more tentatively.”

Here’s how you build creative video experiences for a multi-screen world (April 22, 2019)
Marketing Land: “Creative has changed. Gone are the days when a brand could sink all of its heart, soul and budget into a single creative experience – say, a television ad. It’s 2019; you can’t be so singularly focused. Your audience sure isn’t.”

Despite Mobile Payments, Cash Remains King (April 22, 2019)
MediaPost: “Despite how fast technology can be created and deployed, there’s only a certain pace that consumers can absorb and adapt to new things. One of the great examples of this is mobile payments. With capabilities such as Apple Pay and Samsung Pay, consumers have been empowered for some time to tap their phones at a checkout terminal and be on their way.”