Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Location Is an Underused Data Layer for Brands Seeking Better ROI (April 8, 2019)
Street Fight: “Data represents a big opportunity to overcome huge challenges for brands when it comes to the return on investment (ROI) for their advertising and marketing efforts. Consider that98% of marketers agree that personalization advances customer relationships, but just 12% of brand marketers are satisfied with how their advertising performs.”

Consumers largely unaware of fake reviews problem on Amazon (April 8, 2019)
Search Engine Land: “Multiple sources have concluded Amazon has a growing fake-reviews problem. Yet the majority of consumers appear to be unaware of it, according to new consumer survey data from CPC Strategy (part of Elite SEM). “

Instagram Local Business Profile Pages: Get Ready (April 8, 2019)
Search Engine Journal: “These local business pages are essentially the equivalent of if Google’s Local Knowledge Panels and Instagram had a lovechild. Much of the information displayed is not unlike what you would find on a Google My Business account.”

Government Regulation Is Chief Threat to Marketers’ Data-Driven Initiatives (April 7, 2019)
eMarketer: “Government regulation is the top obstacle threatening marketers’ data projects this year, according to a recent survey of US marketers by Winterberry Group and the Interactive Advertising Bureau (IAB).”

Magna: Search Expected To Grow 13% In 2019 (April 5, 2019)
MediaPost: “Social at 23%, video at 19%, and search at 13% will become the fastest-growing digital formats in 2019, according to the report released Friday by Magna, a division of Interpublic Group.”