Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.
Replay: 2019 State of Location Marketing (April 17, 2019)
LSA Insider: “During a recent LSA webinar, Charles Laughlin of the LSA’s Tech Adoption Index and Tehsin Daya of Uberall discussed the trends driving local, digital marketing. Based on Charles’ white paper “2019 State of Location Marketing,” the webinar focused on the rising impact of voice, video and syndication.”
Is Google Building an “Internet of Places?” (April 17, 2019)
Street Fight: “Google’s core business is search. AR is going to need visual search, a clickable search of the real world as seen through the digital camera. Point your phone at an item to get informational overlays about it.”
AI-powered surveys: Hyped or helpful? (April 17, 2019)
Marketing Land: “For marketers with an interest in research, it’s a good time to start talking about AI-facilitated online surveys. What are those, exactly? They’re surveys that use machine learning to engage with respondents (think of a chatbot) which then manage a lot of the back-end data involved with implementing and reporting (think of pure drudgery).”
Having to share personal data turns consumers away from loyalty programs, study says (April 17, 2019)
Marketing Dive: “According to a new Harris Poll survey, 71% of Americans would be less likely to join a rewards program that collects personal information, such as address, account information and more, with 27% saying they would be much less likely to join, according to a press release.”
Can Online Shoppers Ever Be Satisfied? (April 16, 2019)
Marketing Charts: “Retail marketers face numerous challenges from today’s consumers. Brand loyalty is fleeting, growing consumer expectations necessitate investment in customer experience, and shoppers spend more time on Amazon than the other top 10 retailers combined. But consumers’ stated demands seem to exceed even what the best brands selling on Amazon seem to offer them, per the findings of a study by Salsify.”
