Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.
Assessing the Commercial Search Potential of Smart Speakers (March 12, 2019)
LSA Insider: “There are more than 130 million smart speakers (and displays) in US homes, according to a new survey from Voicebot.ai. But search and e-commerce are not common use cases. The potential remains, however.”
Facebook to replace relevance score with 3 new metrics in April (March 12, 2019)
Marketing Land: “Facebook announced Wednesday it is replacing its ad relevance score with three new “more granular” metrics. It will also be removing six additional ad metrics, replacing them with what it calls “more actionable” measurements.”
Human Judgment, Automation, and the Future of Ad Tech (March 12, 2019)
Street Fight: “Can ads be targeted and content recommended in such a way that respects consumer privacy and avoids surfacing hateful and fraudulent content on the Internet? What role will artificial intelligence play in these practices, and what are its limitations vis-à-vis human judgment?”
How can brands use SEO to capture new users and markets? (March 11, 2019)
Search Engine Watch: “The tale of the online giants can largely be put into two boxes. The first box is the Amazons of the world — you create a landing page, the landing page ranks and you control a new sector of the market. The second box is the online giants that don’t need SEO.”
Social Video Ad Spending Will Grow 44% by 2021 (March 11, 2019)
eMarketer: “We forecast that social video ad spending in the US will reach $14.89 billion in 2021, growing 44% from 2019. It will then account for 30.4% of total video ad spending.”
