Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.
McDonald’s $300M Acquisition of Local Data Startup Bodes Well for Personalized CX Solutions (March 28, 2019)
LSA Insider: “If trend-setting in M&A for marketing technology is accurate, then McDonald’s just made a huge prediction – a $300 million one. Yesterday, they announced their first acquisition in over 20 years of, “Dynamic Yield”, a company that will help them provide a more real-time personalized experience for their customers.”
Amazon advertising: Here’s how you can refine your strategy (March 28, 2019)
Marketing Land: “Unless you have been living under a rock or are one of 10 people who still consider e-commerce is a fad, you know about the explosive growth Amazon has seen in the last decade. But very few people have fully comprehended Amazon’s maniacal focus on chasing profitability in the last few quarters.”
52% of advertisers combine buying for digital video and linear TV, study finds (March 28, 2019)
Marketing Dive: “Linear TV and premium digital video continued to converge in 2018, as viewership trends were similar and the industry worked to unify advertising across both sectors, according to FreeWheel — a Comcast division — in its fourth quarter Video Marketplace Report (VMR).”
In-app native ads led app installs during holidays, study says (March 28, 2019)
Mobile Marketer: “Brands that ran in-app native ads during holidays among a broad range of app publishers were the most profitable, per a report that programmatic mobile bidding platform Appreciate shared with Mobile Marketer.”
Satisfaction Not Guaranteed: Brands And Consumers Differ On Experience (March 27, 2019)
MediaPost: “Marketers think they’re doing a fine job at delivering a superior customer experience. Consumers don’t agree. A new study by the Harris Poll, commissioned by Redpoint Global, shows a large gap between the two groups.”
