Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.
Advising SMBOs: Google’s Push Toward Quality Content (March 25, 2019)
LSA Insider: “It used to be easy to rank high on Google. Gone are the days of gaming the system, and for some digital marketers, this might be a bummer. In 2019, it’s going to take more thought and time to get to the top of SERPs, as Google is working to rank more content that is of quality above all others. This is in an attempt to provide users with the best content available on the web that answers their specific questions.”
Report: Google considers privacy-minded restrictions on ad targeting (March 25, 2019)
Marketing Dive: “Google potentially making changes to third-party ad targeting would be an attempt to quell growing concerns over consumers data privacy, but could impact how online media is monetized, per Adweek.”
Consumers Are Realizing the Value of Their Data. Here’s How Online Marketers Should Respond (March 25, 2019)
Street Fight: “With the adoption of GDPR in 2018 and other similar laws coming into play this year, consumers are hyper-aware of their data and how it’s being used (or misused). With seemingly daily headlines about data misappropriation—in addition to Facebook’s non-stop data breaches—it’s become apparent that consumer data is fueling a new multi-billion dollar industry that hasn’t taken privacy concerns seriously.”
Kantar Data Reveals Behavior Patterns Of Amazon, Google Smart Speaker Owners (March 22, 2019)
MediaPost: “Voice search and purchases have been linked to smart speakers, but new data from Kantar Worldpanel analyzes how those who own either an Amazon Echo or a Google Home device use the smart speaker and how their behavior has changed since their purchase.”
Amazon tests video ads in its shopping app, Bloomberg reports (March 22, 2019)
Mobile Marketer: “With more consumers shopping on mobile, and Amazon’s app a popular method for accomplishing this, video ads could turn into an important offering for Amazon.”
