Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.
New WordPress Platform Aims to Help Local News Organizations Thrive (January 16, 2019)
LSA Insider: “As local news organizations struggle to sustain themselves, a group of industry leaders is looking to make it easier with a new open-source platform called Newspack. Newspack was developed by Automatic (WordPress) with backing from Google, Lenfest, Civil and the Knight Foundation.”
What Unique Experiences Motivate Consumers to Shop In-store? (January 16, 2019)
LSA Insider: “The term “retail apocalypse” is probably overused, but it captures the challenges traditional retailers are facing in a more fragmented and complex market. One of the major challenges for stores is driving foot traffic and repeat visits in the era of one-click commerce.”
Social Media Continues to Top Email in Perceived Effectiveness for Marketers (January 16, 2019)
Marketing Charts: “Social media marketing seems to have found the marketing sweet spot between effectiveness and ease of use. A new Ascend2 survey of more than 200 B2B and B2C marketers has found that social media is perceived to be the most effective tactic used in a marketing strategy, while also being relatively easy to use.”
Mono Helps Fonecta Strengthen Their Digital Presence Offering for SMBs (January 16, 2019)
Mono Solutions: “The Mono Platform came highly recommended by Fonecta’s sister companies, Herold and DTG, that are already operating on the Mono Platform in Austria and the Netherlands respectively. Previously using multiple platforms for websites, the Mono Platform will also allow Fonecta to streamline the fulfillment of digital presence services.”
Google and Amazon Escalate Voice ‘Platform Wars’ (January 15, 2019)
Street Fight: “Every year at CES, a theme prevails. This year it was the connected home, and a central component of that is voice search, empowered by personal assistant front ends, à la Google Assistant. Google blitzed last year’s CES with Assistant promos everywhere, prompting this year’s AI-fueled connected-home counter attack.”
Gartner: What the post-disruptive marketing landscape will look like (January 14, 2019)
MarTech Today: “The research firm predicts the fall of CX as top priority, the advantages of user-controlled data, the automated generation of content at scale and a cutback in marketing analytics.”
